Yahoo’s Tumblr to Launch Live Video Streaming on Android, iOS
Yahoo-owned Tumblr has decided to go sentient. Tumblr will however, not support as other alive-streaming platform subsequent to Facebook and Twitter. Instead, it will join third-party living streaming services taking into account YouTube, Kanvas, YouNow and Upclose to its platform to assign users more variety.
Starting today, Tumblr users will be able to post live videos from the app of their choice (You Tube, Kanvas, YouNow and Upclose). “Live video works just like any other post,” said Tumblr in a blog post.
When a video is living, it is pinned on peak of the feed, and relationship people will begin seeing it as dexterously once it gets in version to-blogged. It becomes a regular video calculation after the breathing stream is difficult than. Yahoo acquired Tumblr in May 2013 for $1.1 billion as share of an effort to enlarged partner gone younger online users.
Tumblr estimates it has some 300 million blog accounts but its enhancement has lagged in the midst of that of many challenger social networks.
The additional feature, unlike Facebook Live and Twitter’s Periscope, won’t have its own underlying technology platform but will find the maintenance for admission users to make known from YouTube and added video services.
According to the research firm eMarketer, Tumblr is used by not in the disaffect and wide off from 8.7 percent of US Internet users, in the estrange knocked out the 69.9 percent who use social networks in general.
Live video streaming has become a popular tool upon social media in recent months gone the commencement of Periscope last year and Facebook Live, which opened to all users of the leading social network earlier this year.
Tumblr users will be skillful to upload from Google-owned YouTube as dexterously as additional applications such as YouNow, Kanvas and Upclose.
With such a impinge on, Yahoo would directly compete in imitation of Facebook Live and Twitters Periscope platform. However, its not the first era that Yahoo has dabbled in breathing video streaming. The company unveiled a social alive streaming facilitate dubbed Yahoo Live advance in 2008, but shut down the same benefits just 9 months fused.